The Board of Management and members of McLaren Vale Bowling Club appreciate the continued assistance of our wide range of sponsors. It is our policy to support these companies and individuals wherever possible.
Sponsorship provides a great means of broadening the competitive edge of a business by improving the company’s image, prestige and credibility by supporting events that their target market finds attractive.
A broad spectrum of benefits can be gained by sponsorship aside from enhancing visibility and image, such as differentiating the company from competitors, helping to develop closer and better relationships with customers, both existing and potential ones, showcasing services and products. Experts go on to say that when sponsorships are strategic and well-conceived, they can boost both short-term and long-term sales.
Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences, especially customers.
Events allow business owners or executives to relate directly with their customers, while they give customers the opportunity to try out the products of a company first hand.
Heightened visibility due to positive publicity through sponsorship of events – especially those that attract large numbers of people – can be the most effective marketing tool. Every sponsor seeks the widest exposure possible in both print and electronic media. This publicity increases the visibility of the company’s products and services.